GameStop Expects Black Ops to Out-Launch Modern Warfare 2
GameStop is gearing up for a big launch tonight for Activision's latest Call of Obligation: Black Ops.
Holler of Duty: Black Ops releases tomorrow and customers are already lining equal to buy it at GameStops around the body politic. The major U.S. retailer is preparing for midnight launches of Black Ops at 4,400 of its stores, which is roughly 98 percent of GameStops in the U.S. In fact, more GameStop stores are holding midnight events for Black Ops than IT has for some other videogame title, reported to senior VP of marketing Cork McKenzie. That's because McKenzie believes that the new game will out-perform live year's Current Warfare 2, which broke launch day sales records before totaling over 20 one thousand thousand copies sold worldwide. Internal research at GameStop points to Black Ops performing even better.
"I'm convinced it'll be the biggest launch that we've ever so had, that the industry has ever seen," McKenzie said.
"You search at the history of Call of Duty and they've had the dual studios for so many eld that this is non KO'd of succession," said McKenzie. "I think that if that cycle was broken past I'd have a little more hesitation. Just, again, everything is in line.
"Each one of these [titles], they get so much big that you kind of look at it … rational each one can't glucinium big than the anterior year," he said. "Just really, for over 12 weeks we've been tracking at a total that surpassed last yr's."
While I'm not certain that the buzz for Negro Ops has been connected par with Modern Warfare 2, I know that a luck of shooter fans were disappointed with EA's Medal of Honor. It's possible that gamers wish flock to Black Ops looking for the kind of gameplay fix that they can't get anywhere else other the time-tested brand of Promise of Duty. Who gives a crap if it's by Treyarch and not those other guys, right?
Source: Gamasutra
https://www.escapistmagazine.com/gamestop-expects-black-ops-to-out-launch-modern-warfare-2/
Source: https://www.escapistmagazine.com/gamestop-expects-black-ops-to-out-launch-modern-warfare-2/
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